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Super Thinking: The Big Book of Mental Models

Deep Work: Rules for Focused Success in a Distracted World

Claude Hopkins, Scientific Advertising

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Outliers: The Story of Success

A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

Clarity Wins: Get Heard. Get Referred.

Thinking, Fast and Slow by Daniel Kahneman

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

Traction: Get a Grip on Your Business