2019
12/Mar
Preparing...
My Blog Posts
2018
25/Jan
As AI keeps evolving and getting better results than our human optimization skills, here are some tips on how you can improve your campaigns and make yourself irreplaceable in a AI PPC world. Make Sure You Give The System The Correct Information Learn How To Take Advantage Of AI Technologies On PPC Campaigns Concentrate […]
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2017
17/Aug
As always, straight to the point – here you will be able to find the simplest integration strategy that uses SEA (search engine ads) to assist you on your SEO (search engine optimization) strategy. All you need for this is a Search Console account, which every webmaster should have, and a Google Adwords account. Don’t waste your […]
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2017
17/Jun
I’ll go straight to it, below you’ll be able to find the top 5 reasons your company should be buying some ad space on Product Listing Ads. Glossary: PLA – Product listing Ad, Google Shopping Ad SEA – Search Engine Ad 1. Visibility As you can see in the image below, Fnac Portugal has 1 […]
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2017
14/Mar
As you may know, the new Google Adwords Editor (AWE) is out – version 12 – and has a new feature called: Custom Rules. In this article, you will be able to find 3 topics: 1. How Custom Rules work on Adwords Editor 2. The 16 default Custom Rules with an extra comment on how you should look at them […]
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When we are running a performance based campaign and our objective is conversions (or sometimes we are even billing our customers based on those conversions), then it is imperial to know exactly how a system, like Google Analytics or Google Adwords, collects and registers conversions. Here are essential facts that you absolutely need to know […]
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