Diogo Abrantes da Silva

With a degree in marketing management and over 10 years in Digital Marketing, I'm a technical marketer for sustainable and impactful companies like Greenpeace and UNICEF.
I focus in four digital marketing areas: SEO, SEA, CRO and Web Analytics and I'm currently a digital marketing professor in several schools (FLAG, ETIC and Politécnico de Leiria).
I'm also an environmental volunteer at ZERO and the UN Environmental program and a podcast lover with several projects in the area like the current podcast: Podcast Marketing por Idiotas (in portuguese).



Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page from search engines


Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as purchasing a product or leaving contact details).


Search engine advertising (SEA) is a method of optimizing and managing online advertisements on pages that display search engine results.

Web Analytics

Web Analytics is the measurement, analysis and reporting of web data to understand and optimize a website.

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