Diogo Abrantes da Silva

Degree in Marketing Management with over 10 years in Digital Marketing and 2 million euros managed in online advertising.

Environmental volunteer at ZERO and Refood, a podcast lover with several projects in the area over the last 7 years. Currently a tutor at several schools and SEO, SEA, CRO and Web Analytics freelancer.



Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page from search engines


Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as purchasing a product or leaving contact details).


Search engine advertising (SEA) is a method of optimizing and managing online advertisements on pages that display search engine results.

Web Analytics

Web Analytics is the measurement, analysis and reporting of web data to understand and optimize a website.

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