CRO - Conversion Rate Optimization
SEO - Search Engine Optimization
SEA - Search Engine Advertising
With a degree in marketing management and over 10 years in Digital Marketing, I'm a technical marketer for sustainable and impactful companies like Greenpeace and UNICEF.
I focus in four digital marketing areas: SEO, SEA, CRO and Web Analytics and I'm currently a digital marketing professor in several schools (FLAG, ETIC and Politécnico de Leiria).
I'm also an environmental volunteer at ZERO and the UN Environmental program and a podcast lover with several projects in the area like the current podcast: Podcast Marketing por Idiotas (in portuguese).