Books I love
Nudge: The Final Edition by Richard H. Thaler, Cass R. Sunstein
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Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist by Kate Raworth
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Super Thinking: The Big Book of Mental Models by Gabriel Weinberg
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Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis
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Outliers: The Story of Success by Malcolm Gladwell
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker
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Clarity Wins: Get Heard. Get Referred.
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Thinking, Fast and Slow by Daniel Kahneman
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Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain by Patrick Renvoise
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Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares
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The Checklist Manifesto: How to Get Things Right by Atul Gawande
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
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Scientific Advertising by Claude C. Hopkins
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The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
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Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
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SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again by Andy Williams
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday
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To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
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Contagious: Why Things Catch On by Jonah Berger
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Usable Usability: Simple Steps for Making Stuff Better
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
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Admired: 21 Ways to Double Your Value by Mark C. Thompson, Bonita S. Thompson
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Hooked: How to Build Habit-Forming Products
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Marketing 3.0: From Products to Customers to the Human Spirit
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Purple Cow: Transform Your Business by Being Remarkable
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Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
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