Books I love

Nudge: The Final Edition by Richard H. Thaler, Cass R. Sunstein

Nudge: The Final Edition by Richard H. Thaler, Cass R. Sunstein

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Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist by Kate Raworth

Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist by Kate Raworth

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Super Thinking: The Big Book of Mental Models by Gabriel Weinberg

Super Thinking: The Big Book of Mental Models by Gabriel Weinberg

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Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis

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Outliers: The Story of Success by Malcolm Gladwell

Outliers: The Story of Success by Malcolm Gladwell

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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker

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Clarity Wins: Get Heard. Get Referred.

Clarity Wins: Get Heard. Get Referred.

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Thinking, Fast and Slow by Daniel Kahneman

Thinking, Fast and Slow by Daniel Kahneman

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Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain by Patrick Renvoise

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain by Patrick Renvoise

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Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares

Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares

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The Checklist Manifesto: How to Get Things Right by Atul Gawande

The Checklist Manifesto: How to Get Things Right by Atul Gawande

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

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Scientific Advertising by Claude C. Hopkins

Scientific Advertising by Claude C. Hopkins

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The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

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Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

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SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again by Andy Williams

SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again by Andy Williams

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday

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To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

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Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On by Jonah Berger

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Usable Usability: Simple Steps for Making Stuff Better

Usable Usability: Simple Steps for Making Stuff Better

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

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Admired: 21 Ways to Double Your Value by Mark C. Thompson, Bonita S. Thompson

Admired: 21 Ways to Double Your Value by Mark C. Thompson, Bonita S. Thompson

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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

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Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

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Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

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Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

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