Category Archives: Marketing
How to measure users that blocked Google Analytics and Google Tag Manager (in a private way)
In this article I will talk about how I managed to, anonymously and privately, measure the number of users who block Google Analytics and Google Tag Manager (GTM). To measure the number of users we will use a script to grab information (below) and a Google Sheet (below) to record visitor information. ℹ️ DISCLAIMER: Keep…
Xpath for SEO 101 Brighton SEO
Screaming Frog + Xpath: BrightonSEO April 2019 de Sabine Langmann
The simplest SEA strategy to help your SEO efforts
As always, straight to the point – here you will be able to find the simplest integration strategy that uses SEA (search engine ads) to assist you on your SEO (search engine optimization) strategy. All you need for this is a Search Console account, which every webmaster should have, and a Google Adwords account. Don’t waste your…
How To Make Yourself Irreplaceable On An AI PPC World (6 Actionable Advices)
As AI keeps evolving and getting better results than our human optimization skills, here are some tips on how you can improve your campaigns and make yourself irreplaceable in a AI PPC world. Make Sure You Give The System The Correct Information Learn How To Take Advantage Of AI Technologies On PPC Campaigns Concentrate…
3 Essential facts and differences about conversions on Google Analytics and Google Adwords
When we are running a performance based campaign and our objective is conversions (or sometimes we are even billing our customers based on those conversions), then it is imperial to know exactly how a system, like Google Analytics or Google Adwords, collects and registers conversions. Here are essential facts that you absolutely need to know…