Category Archives: Web Analytics

How to backup Google Analytics Universal data for free (no BigQuery) and make it useful
In this article, which premiered during Superweek 🥳, I will demonstrate how to backup data from your Universal Google Analytics for free using the Google Analytics API, Google Sheets, and Looker Studio. The result? A beautiful dashboard that allows you to easily view your data like this one here or image below. 👀 Additionally, since…

How to measure users that blocked Google Analytics and Google Tag Manager (in a private way)
In this article I will talk about how I managed to, anonymously and privately, measure the number of users who block Google Analytics and Google Tag Manager (GTM). To measure the number of users we will use a script to grab information (below) and a Google Sheet (below) to record visitor information. ℹ️ DISCLAIMER: Keep…