A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker
“Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today.”
–MARISSA MAYER, CEO of Yahoo!